July 2014

More than 450 000 times, the PARTcommunity 3D CAD models app by CADENAS has been downloaded. Especially with engineers, purchasers and students, the app is very popular, since it allows access to millions of 3D CAD models from more than 400 certified catalogs of well known manufacturers.

CADENAS asked our favorite marketing guru, Achinta Mitra, to answer one of the toughest industrial marketing questions: How do you reach engineers? They want what they need, and nothing more, so how do you dazzle them with your marketing prowess?

The short answer? Think of yourself as Joe Friday “Just the facts ma’am. Just the facts”
Cut the fluff and give them what they need, they’ll thank you for it.

In June the PTC Live Global 2014 fair toke place in Boston for the 25th time. The event addresses itself at mechanical engineers and professionals of the IT-sector. About 2500 participants could catch up about new products and best practice of PTC and their partner solutions as well as participate at trainings for enhanced product design and development. Tim Thomas, CEO of the CADENAS US subsidiary, CADENAS PARTsolutions LLC, was interviewed by Jeffrey Rowe, a reporter of MCADcafe, about current trends on the CAD market.

Why should a modern company have their own app?
Before we answer this question, you should ask yourself, why has your company its own website?

The PARTcommunity 3D CAD models app by CADENAS is now available in the latest version 3.0.4. Besides many other optimizations in function and design, the popular, over 450.000 downloaded app now possesses the trendsetting sketch search.

Maverick buying is one of those frustrating, head scratching occurrences that happen at companies both large and small. Most commonly this is an issue that afflicts large manufacturing businesses, and costs millions yearly in wasted time and lost revenue.