How Encoder Products Turns 3D CAD Downloads into Sales

04.09.2025

Scheduled for
30. Sep 2025, 16:00-17:00 h

Speakers & guests:

Wolfgang Nagl

As Vice President International Sales, Wolfgang Nagl is responsible for the sales of …

As Vice President International Sales, Wolfgang Nagl is responsible for the sales of eCATALOGsolutions as well as the international partner business. For years he has been advising customers on issues related to the digitization of product data. Before that, he was a CADENAS customer himself for many years and therefore knows the customer side very well. From his own experience, he knows exactly how to use eCATALOGsolutions profitably for his company.

More Leads, More Deals: How Encoder Products Turns 3D CAD Downloads into Sales

Digital product catalogs from CADENAS aren’t just a convenience for engineers, they’re a sales growth engine. When someone downloads a CAD model, they’re not just browsing, they’re making a real design decision.

At Encoder Products, these downloads are treated like high-priority opportunities. By integrating CADENAS tools into their sales and marketing workflows, they’ve built a repeatable system that converts up to 90% of downloads into deals.

In this webinar, you’ll learn how to connect product data, follow-up, and sales intent — and unlock the full ROI of your digital catalog.

Real-world success:

Tim Kelley: Global Marketing Manager at Encoder Products, shares how his team combines CADENAS, HubSpot, and personal outreach to nurture high-intent leads and shorten the path to purchase.

“CAD downloads from CADENAS are the highest return on investment. Our sales guys covet them.” – Tim Kelley, Encoder Products

What you’ll take away:

✅ How to connect CAD downloads to your sales process

✅ Why engineers who download are your most sales-ready leads

✅ How to turn specs into conversations, and conversations into deals

✅ How CADENAS Gold and Silver Seals help optimize your catalog and drive even more adoption

Who is this webinar for?

✅ Sales managers will learn how to turn CAD activity into faster, smarter follow-ups that close more deals.

✅ Marketing leaders will discover how to support sales with high-quality leads and measurable ROI from digital catalogs.

✅ Managing directors will see how optimized product data, faster customer response, and sales alignment drive sustainable growth.

Hosted by: Adam Beck, Director of Marketing at CADENAS USA, joined by special guest Tim Kelley, Global Marketing Manager at Encoder Products. Together, they’ll break down a real-world success story and share practical strategies you can apply right away.

📅 Register now and discover how to turn engineering intent into revenue.

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