Easysteck combines customer service with digital marketing through 3D CAD product configurator powered by CADENAS
Manufacturer of plastic profiles kickstarts its digitization strategy with intelligent product data as digital twins and global online marketing
Who has not seen the typical metal profiles in mechanical construction. Easysteck, however, has taken a completely different direction as far as the basic material is concerned. With its revolutionary plastic profiles, the manufacturer from Dinklage offers completely new possibilities for lightweight designers. It was also important to Easysteck to be able to offer its customers exceptional service right from their market launch: In cooperation with CADENAS, an intelligent 3D CAD product configurator was created based on eCATALOGsolutions technology, which is directly integrated on the manufacturer's website.
Customer acquisition despite canceled trade fairs thanks to digital product catalog
It was Easysteck’s vision to go innovative ways not only in their products but also in their marketing and sales: "Our product is new and therefore we also want to reach innovative customers who recognize the advantages of plastic for their designs. Lightweight designers, for example, especially benefit from the plastic profiles as they are significantly lighter and can thus be used more flexibly in areas with low loads," says Klemens Garvels, Managing Director of Easysteck.
Another decisive factor in the decision for CADENAS was the possibility of 24/7 online marketing: "Since in-person customer contact at trade fairs is impossible due to the current situation, it is even more important for us to have as broad a digital presence as possible with our products. By marketing our plastic profiles on our website and on the CADENAS platforms www.3dfindit.com and www.partcommunity.com, we benefit from millions of engineers and planners who use these tools every day. This way, we are reaching customers from all over the world, at any time, unlike with traditional marketing strategies,” explains Garvels.
Configuration, bill of materials and ordering: all in one place
Easysteck's digital product catalog so far contains 3D CAD models of the 40 mm profiles with 8 mm grooves on all sides, as well as an assembly kit which can be configured freely. The customer only needs to enter the desired dimensions and, on this basis, the CADENAS product configurator creates the CAD assembly including all necessary connectors. All installed components are then automatically transferred to the bill of materials for purchasing.
The manufacturer also offers construction panels, kits used as shelving systems in, for example, caravans, and various connectors. Thanks to the Easysteck connection technology, these connectors can be integrated into the design without additional processing, creating countless combinations and design options.
Easysteck thus gives its customers access to 3D CAD models and all product information relevant for planning. These digital twins can be downloaded free of charge in over 150 native and neutral CAD formats, such as Autodesk Inventor, AutoCAD, Solid Edge, SOLIDWORKS or NX. After that, the integration of the model into existing designs takes only a few clicks.
Easysteck is planning to expand their digital portfolio step by step, with the goal of creating digital twins for all their products, which can be downloaded free of charge by engineers and planners. Alen Blechinger, Managing Director at CADENAS Solutions GmbH Wolfsburg, was able to convince himself of the Easysteck connection technology during a machine project. He is therefore even more pleased about the cooperation: "For us at CADENAS it is always exciting to support a new component manufacturer on their way to digital transformation. Especially when global digital marketing takes hold 24/7, opening up huge potential for new sales leads for the manufacturer."
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