Bird Technologies Launch 3D Product Library of RF and Electronic Components, built by CADENAS

3D Product Library in action: Electronic Component Manufacturer Provides Access to Online 3D Product Configurator and Native CAD Downloads

Bird Technologies has launched their all-new online 3D product library complete with an interactive product configurator and native CAD downloads, powered by CADENAS. By providing online access to rich product data and online CAD downloads, Bird Technologies is making it easy for customers to find, configure and purchase the products they need, helping them do their jobs faster and more accurately.

Best known for the Model 43, the original watt meter, Bird Technologies provides a wide variety of electrical components for a range of applications. Serving the cellular, broadcast, semi-conductor, government, military and medical fields, Bird’s clients fit many different profiles, making the task of providing consistent data even more important. Using CADENAS digital part catalog platform, Bird can now deliver 3D models and CAD data in the exact native format their users need, in more than 150 formats.

Bird Technologies

“We have a first class website, but didn’t have the rich data to provide the first class digital customer experience our customers needed,” says John Winter, Engineering Manager at Bird Technologies. “Previously, our customers would contact us and request CAD models after researching our products online. We would then have to find the model in our system, or create a new model from scratch and provide them with a neutral file. This process was slow, cumbersome and in the end they still only had a neutral STEP file, not the native file they really needed. We’re known as industry leaders and the RF experts, now our website can keep up with our capabilities.”

It’s all about ease of doing business. Top manufacturers strive to be the easiest to do business with, by providing relevant information up-front to their customers, including 3D CAD data and part downloads. Working with CADENAS, Bird has expanded their product pages to include their configurable 3D product library, streamlining the process for electrical design engineers to specify Bird products into projects.

“Today’s manufacturers need to match their sales process to the customer’s buying process,” says Rob Zesch, President and COO at CADENAS PARTsolutions LLC. “When manufacturers provide the tools and information that their customers need, it enables clients to make a more informed buying decision, increasing likelihood that they will be selected as the supplier. Research has shown that 70% of a buying decision is done before a customer even contacts the company they are researching. Manufacturers need to use this to their advantage, by providing rich content to users prior to the sale or quote.”

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