Classic Marketing vs. eCATALOGsolutions – Who‘s the Champion?
What was once a secret recipe in the past might no longer be such a promising tactic for marketing today. It pays off to have a closer look at whether traditional marketing instruments still make the greatest possible impact or whether other strategies promise more success.
How have marketing budgets been distributed up to now?
A look at the distribution of marketing budgets in industrial companies shows that traditionally the biggest share of nearly 40% goes for trade fairs, followed by classic print advertising. Are those really the most effective channels of communication to increase sales?
Trade fair & printed ads – Popular, but highly overestimated?
According to a survey among marketing and sales managers, there is agreement that traditional marketing strategies, such as trade fairs and printed advertising, are overestimated when it comes to generating leads and sales opportunities. (Source: 2015 State of Inbound report, Hubspot) Experience shows that a mere 1-5% of leads generated by fairs or printed advertising actually turn into sales.
The Electronic Product Catalog from CADENAS, with its online 3D CAD download portal PARTcommunity, shows its strength here.
About 87% of the manufacturer components downloaded by engineers and purchasers result in actual products sold.