Classic Marketing vs. eCATALOGsolutions – Who‘s the Champion?

What was once a secret recipe in the past might no longer be such a promising tactic for marketing today. It pays off to have a closer look at whether traditional marketing instruments still make the greatest possible impact or whether other strategies promise more success.

How have marketing budgets been distributed up to now?

A look at the distribution of marketing budgets in industrial companies shows that traditionally the biggest share of nearly 40% goes for trade fairs, followed by classic print advertising. Are those really the most effective channels of communication to increase sales? 

Trade fair & printed ads – Popular, but highly overestimated?

According to a survey among marketing and sales managers, there is agreement that traditional marketing strategies, such as trade fairs and printed advertising, are overestimated when it comes to generating leads and sales opportunities. (Source: 2015 State of Inbound report, Hubspot) Experience shows that a mere 1-5% of leads generated by fairs or printed advertising actually turn into sales.

The Electronic Product Catalog from CADENAS, with its online 3D CAD download portal PARTcommunity, shows its strength here.

About 87% of the manufacturer components downloaded by engineers and purchasers result in actual products sold.

CADENAS Calendar 2017

Huge, hidden potential is waiting for you! Find out whether traditional marketing instruments still count and what the tactical advantages of a 3D CAD models download portal based on eCATALOGsolutions are.

To the Calender »

Scalable Solutions Online Marketing with PARTcommunity

Success Stories

AHP Merkle GmbH
AHP Merkle GmbH

With eCATALOGsolutions 3D CAD productdata are available around the clock worldwide in 14 languages.

  View now
IMI Precision Engineering
IMI Precision Engineering

IMI Precision Engineering is seeing a huge increase in customer satisfaction
all thanks to the first ever integration of eCATALOGsolutions into an eShop.

  View now
LUCAS France
LUCAS France

Product Configurator reduces the time of offer preparation at LUCAS from 2 days to 5 minutes.

  View now
SOUCHIER
SOUCHIER

2D & 3D BIM CAD Product configurator for smoke ventilation and fire safety systems.

  View now